2008

 

12+  Ratings for Winter 2008    
Call Letters Frequency Format Fa 2007 Wi 2008
KESS-FM 107.9 Regional Mexican 3.3 5.8
KHKS 106.1 CHR 4.8 4.6
KKDA-FM 104.5 Urban 4.4 4.5
KLUV 98.7 Classic Hits 4.0 4.3
KLNO 94.1 Spanish Adult Hits 3.0 4.1
WBAP 820 News/Talk 3.3 4.1
KBFB 97.9 Urban 3.7 3.8
KPLX 99.5 Country 3.1 3.0
KVIL 103.7 Adult Contemporary 3.9 2.9
KEGL * 97.1 Rock 2.6 2.8
KTCK 1310 Sports 2.8 2.6

* KEGL switched from Regional Mexican Oldies to a temporary all-Christmas music format on Dec. 1, 2007,  
  which gave way to a rock format on Dec. 18.

12+  Ratings for Spring 2008    
Call Letters Frequency Format Wi 2008 Sp 2008
KESS-FM 107.9 Regional Mexican 5.8 4.9
KHKS 106.1 CHR 4.6 4.8
KLUV 98.7 Classic Hits 4.3 4.5
KLNO 94.1 Spanish Adult Hits 4.1 4.0
WBAP 820 News/Talk 4.1 3.9
KKDA-FM 104.5 Urban 4.5 3.8
KBFB 97.9 Urban 3.8 3.6
KVIL 103.7 Adult Contemporary 2.9 3.2
KLTY 94.9 Christian AC 2.3 3.1
KSCS 96.3 Country 2.3 3.1

 

12+  Ratings for Summer 2008    
Call Letters Frequency Format Sp 2008 Su 2008
KKDA-FM 104.5 Urban 3.8 5.6
KBFB 97.9 Urban 3.6 4.8
KESS-FM 107.9 Regional Mexican 4.9 4.6
KHKS 106.1 CHR 4.8 4.4
KLNO 94.1 Spanish Adult Hits 4.0 4.0
WBAP 820 News/Talk 3.9 3.7
KLUV 98.7 Classic Hits 4.5 3.5
KLTY 94.9 Christian AC 3.1 3.2
KPLX 99.5 Country 3.0 3.2
KRNB 105.7 Urban AC 2.3 2.7

** The Summer 2008 ratings period was the last to utilize diary methodology.   Following the end of the survey period, Personal People Meters (PPM) became the method with which radio listening was tracked by Arbitron in the metro survey area.    With the PPM, the surveys increase in frequency from quarterly to monthly and the age range is expanded from Persons 12 and older to Persons 6 and older.   (The PPM months are not tied to calendar months, instead they are four week survey periods, resulting in a 13th "Holiday" month from mid-December thru the first part of January.)
 

6+ PPM Ratings for December 2008
Call Letters Freq. Format  
KLNO 94.1 Spanish Adult Hits 6.9
KVIL 103.7 Christmas (AC) 5.3
KHKS 106.1 CHR 5.0
KPLX 99.5 Country 4.5
KSCS 96.3 Country 4.5
KKDA-FM 104.5 Urban 4.1
KLUV 98.7 Classic Hits 3.8
KLTY 94.9 Christmas (Chr.AC) 3.7
KZPS 92.5 Classic Rock 3.6
KBFB 97.9 Urban 3.4
6+ PPM Ratings for November 2008
Call Letters Freq. Format  
KLNO 94.1 Spanish Adult Hits 6.1
KHKS 106.1 CHR 5.3
KPLX 99.5 Country 4.7
KLUV 98.7 Classic Hits 4.5
KKDA-FM 104.5 Urban 4.3
KSCS 96.3 Country 4.0
KZPS 92.5 Classic Rock 3.6
WBAP 820 News/Talk 3.4
KVIL 103.7 AC 3.3
KBFB 97.9 Urban 3.2
6+ PPM Ratings for October 2008
Call Letters Freq. Format  
KLNO 94.1 Spanish Adult Hits 5.9
KPLX 99.5 Country 5.6
KHKS 106.1 CHR 5.1
KLUV 98.7 Classic Hits 4.3
KKDA-FM 104.5 Urban 3.9
KZPS 92.5 Classic Rock 3.9
KVIL 103.7 AC 3.8
KSCS 96.3 Country 3.6
WBAP 820 News/Talk 3.5
KLTY 94.9 Christian AC 3.2

 

 

6+ PPM Ratings for Holiday 2008
Call Letters Freq. Format  
KLNO 94.1 Spanish Adult Hits 6.2
KVIL* 103.7 Christmas (AC) 6.1
KHKS 106.1 CHR 5.1
KPLX 99.5 Country 4.6
KSCS 96.3 Country 4.4
KLTY 94.1 Christmas (Chr.AC) 3.8
KKDA-FM 104.5 Urban 3.7
KBFB 97.9 Urban 3.7
KLUV 98.7 Classic Hits 3.5
KDMX 102.9 Hot AC` 3.3

 

 

 

 

 

 

 

 















ゥ2008 Arbitron Inc. 



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